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AT&T Recent Smartphone Strategy
Posted By: John F. Andrews
Jul 18, 2007
This month as a reward for participating in one of our research efforts developers will get a chance to win a Nokia N95. This is a very powerful phone with one of the best, if not the best, cameras I’ve ever had the experience to enjoy. Of course this month the iPhone hit the market as well. As usual Apple “hit another home run” in the cool yet functional category, especially for a version 1. Also, later this month RIM is introducing a version of their Blackberry which is dual mode allowing users to access Wifi - this is a huge leap forward for them.
Bottom line: the Smartphone industry is heating up and the iPhone has been instrumental in accelerating adoption as well as of course upcoming innovations. Interestingly the biggest winner may be AT&T - the incumbent carrier for both the iPhone and the new generation RIM. The iPhone itself has been attributed to some 25% of their purchases, having migrated from other carriers. Keep in mind that AT&T is the oldest company in the industry; making it’s attachment to this innovation bandwagon even more impres
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