Schedule

The Changing Landscape of the Developer Population

This keynote will overview the changing developer population and demographics for both 2007 and beyond and its implications on your developer programs and ecosystem.

Leveraging the Long Tail to Grow Your Developer Community

This keynote will share how IBM has altered Developer programs to empower smaller, interactive communities to collaborate with IBM on technologies.

Working with Latin American Developers

This session will share strategies to reach wireless developers in emerging markets and how to overcome the challenges that arise while starting up a new wireless developer community in Latin America.

Would Your Developers Recommend Your Program To Others?

This session will examine ways to architect your platform for maximum participation, leading to happier and more efficient developers while reducing your support costs.

Extending Your Developer Network Through Web 2.0 Communities

This session focuses on activities of the developerWorks communities: community input into the product development lifecycle, technical support and self-support in communities, technical leadership activities, different models for using tools like wikis, etc.

Quantify the Business Benefits of Your Developer Program

This session will provide an introduction to the principles of measuring the business value of developer marketing and technical programs.

Building the Palm Economy - Mapping Mobile Software Developers

This session will review Palm Inc.'s approach to establishing a standardized taxonomy for segmenting the mobile software developer market.

Building a Collaborative Developer/Partner Community Ecosystem

This session will outline the tools, techniques, best practices, budgets, and programs required to build a thriving, collaborative developer community and partner ecosystem.

Activating a Developer Community

This keynote will share two very different examples of how Forum Nokia activated and excited the developer community through both grassroots tactics and large scale efforts.

Successful Content Aggregation and Syndication: Issues and Best Practices

This session will share best practices in content development, infrastructure design, data analysis, and community building to demonstrate how IBM has gone beyond the virtual walls of their site to get on the Web 2.0 user's radar.

Hacking Developer Relations at the Yahoo! Developer Network

In this session, you will learn how involving your competitors, keeping an event loose and unstructured, and encouraging surprises can generate amazing buzz for your developer community.

Fact-Based Decision Making in Crafting Developer Programs

This session will outline the tools, techniques, best practices, budgets, and programs required to build a thriving, collaborative developer community and partner ecosystem.

The Topography of IT, Today and Tomorrow

In this session, you will hear answers to the most pressing, compelling questions being asked in the developer relations field in a broad, forward-looking overview of IT today.

How to Effectively Utilize the Channel to Extend Your Marketing Reach

Drawing from more than twenty years of experience in marketing and sales, this session will discuss how to effectively utilize the channel to extend your marketing reach.

Challenges for Supporting the Developer Community

This session will review some of the opportunities and challenges facing a merged Sprint/Nextel as it moves forward, and some of the principles that can be applied to other companies with developer support.

Featured Panelists:

Adam Blum, VP of engineering - Mobio Networks
Scott Dietzen, President and CTO - Zimbra
Peter Yared, Founder and CTO - ActiveGrid

Achieving Balance: Global Scale & Local Focus

This keynote will provide a candid look at the multi-dimensional challenges of complementing business strategy with developer relations.

First, Last, and Always: Why Developers Should Be At the Core of Your Product Strategy

This keynote will discuss a theory of the evolution of technology product markets and why, without factoring in the needs of developers, you will be doomed to failure.

Developer Outreach Case Studies

This session will help to identify the common strategic objectives of developer outreach as they relate to business objectives, and help prevent common organizational traps that can occur as a platform business opens its products to third-party innovation.

Developer Marketing Survey 2007

This session explores developer demographics, psychographics, and influencers. It delivers practical advice on positioning, online marketing, blogs, events, the press, and more. Recruit more developers to your program, using insight from the 2007 EDC Developer Marketing Study.

Applying Web 2.0 to a Developer Program

This session will cover how web 2.0 is changing developer relations programs and what Intel has learned in applying these new practices to our on line developer community.

Driving Sales From Developer Campaigns

This session focuses on tips for driving and tracking sales including geography considerations for your tactic mix, how to approach the relationships with sales and the importance of measurement systems.

Marketing to the Developer As An Individual

Borrowing from Maslow's Hierarchy of Needs, this session will explore how to build loyalty and create preference by addressing the human needs and aspirations of the individual developer.

Successful Developer Programs, TIBCO Style

This session will discuss TIBCO's approach to product pricing and education, PR, viral marketing, events, and the omnipresent blogosphere for establishing closer ties with its developer communities.

Keeping Up With Convergence

This keynote will address ways to encourage and support innovation within the development community to enable the next generation of unique consumer experiences and explore best practices to support developers as they navigate their way across potential industry hurdles.

Being a Good Open Source Software Citizen and Fostering Communities

This keynote will discuss the important ways developers can give back to the open source community, and the reasons go way beyond "karma".

BRIC Starts in Brazil: IT and Development Trends in the Brazilian Market

This session will give us insight into Brazil's exciting market and help show how to benefit in this region.

Leveraging your Developer Community as a Competitive Weapon

This session focuses on the key ingredients required to turn your developer network from a commodity to a sustainable competitive advantage.

Know Your Code: Best Technology Practices

This session will address the new licensing challenges developers face when incorporating open source code into their development process, and discuss ways to control license violations within the overall application development lifecycle.