Conference Date
March 12-13, 2007
Hotel Sofitel
Redwood City, California
Contact
General Inquires
800-831-3080
 |
 |
 |
 |
 |
 |
 |
Featured Speakers
The Evans Data Developer Relations Conference will feature professionals from industry leading companies.
Here is a sampling of what you will learn from our stellar keynotes and track speakers:
Keynote Speakers
John Andrews (View Bio)
President & COO
Evans Data Corporation
The Changing Landscape of the Developer Population
John Andrews will overview the changing developer population and demographics for both 2007 and beyond and its implications on your developer programs and ecosystem. The presentation will highlight the global shifts occurring with the developer population and provide insights into how you can proactively manage these shifts to your advantage.
Bio:
John F. Andrews is the President and COO of Evans Data Corporation. Andrews brings a successful and diverse background to the company, having spent over 25 years in market research and information technology related businesses, and having been the CEO of both private and public companies.
Before these CEO assignments, he was CIO of CSX Corporation and President of CSX Technology where he was responsible for managing CSX's global IT systems and infrastructure. During his tenure at CSX, the company was named one of the top IT achievers three years in a row by CIO Magazine. Computerworld also named CSX one of the top 100 IT organizations. Andrews himself was nominated as CIO of the year by InformationWeek and he is the recipient of InternetWeek's Visionary Award.
Prior to CSX, Andrews held a number of executive positions at the telecommunications giant GTE where he was vice president and general manager of its Health Systems, Government Systems and Telecommunications Systems business units. Additionally, he held senior management positions in information technology, finance, marketing and field operations.
Bill Roth (View Bio)
Vice President, BEA Workshop Business Unit
BEA Systems
First, Last, and Always: Why Developers Should be at the Core of your Product Strategy
This talk will discuss a theory of the evolution of technology product markets and why, without factoring in the needs of developers, you will be doomed to failure.
Bio:
Bill Roth is Vice President of the BEA Workshop Business Unit at BEA Systems. He is responsible for delivering the BEA Workshop For Java product line to market. An 18-year industry veteran, Roth most recently worked at CRM software provider, Epiphany, as chief technology evangelist. Prior to Epiphany, Roth held several key marketing positions at Sun Microsystems where he was responsible for product marketing and product management for J2EE and for SunONE developer marketing. Roth was also instrumental in the launch and community building for OpenOffice.org.
Kathy Mandelstein (View Bio)
Director, Worldwide Developer & Rational Marketing Programs
IBM
Leveraging the Long Tail to Grow Your Developer Community
The power of internet is quickly evolving, shifting from the majority of visitors spending their days on large media-style portals to smaller interactive communities of like-minded individuals. Is your Developer Relations Program focused inward or are you taking advantage of Web 2.0 capabilities to reach out to the long tail of technical professionals who have an affinity with some component of your program's offerings? Learn how IBM has transformed their Developer Programs, IBM developerWorks and IBM alphaWorks, to focus on empowering these communities to share and collaborate with IBM on the technologies and products that matter most to them.
Bio:
Kathy Mandelstein currently manages the worldwide teams responsible for engaging and communicating to development teams for IBM. Kathy and her cross-functional teams consist of marketers, producers, writers, technical evanglists, and business development experts reaching out to developers in cities around the globe.
Her efforts span the technology adoption cycle from attracting early adopters with tools, code and tutorials for open standards-based development to helping developers successfully build and take their applications to market. The team works closely with IBM's research labs, product and development teams to provide development teams the resources they need to succeed. In addition, Kathy manages the community outreach effort to build relationships with software associations, networking groups, user groups, and students.
Kathy is also responsible for Worldwide Marketing Programs for the IBM Rational Brand which includes advertising, marketing campaigns, event planning and working hand-in-hand with the sales teams and channel teams to deliver revenue for the Rational Brand.
Prior to her current assignment, Kathy managed Web Development and Marketing teams in IBM Software Group. She has focused on the developer audience for the last eight years and began at IBM by leading the Java and e-business campaigns for this audience. Before joining IBM in 1997, Kathy managed one of the earliest successful retail Web sites, www.jcpenney.com. Kathy has over 20 years of professional experience in the areas of advertising, marketing, corporate communications, sales, management and web development. Kathy is a graduate of the University of Texas at Austin.
Jean Elliott (View Bio)
Director of Developer Marketing
Sun Microsystems, Inc.
Achieving Balance: Global Scale & Local Focus
This keynote will provide a candid look at the multi-dimensional challenges of complementing business strategy with developer relations.
Bio:
Jean Elliott is the Director of Developer Marketing at Sun Microsystems, Inc. She has held a variety of leadership roles in product marketing, business planning and strategic analysis during nine years with Sun's Java team. Today, she manages the groups responsible for Developer Tools, Sun Developer Network, five generations of the core Java Platform, its community development practices and the emerging Real-Time and Embedded Java businesses.
Prior to Sun, Jean managed the Quality Assurance Group for Gensym Corporation, a leading supplier of expert-system software products for monitoring, diagnosing, controlling and optimizing complex operational processes in real time. Jean holds an MBA from MIT's Sloan School of Management and a BA in Philosophy and French from Trinity College.
Nasser Iravani (View Bio)
Director of Americas
Nokia
Activating a Developer Community
Forum Nokia, comprised of more than 2.5M developers, is the world's largest mobile developer community. Nasser Iravani, the Director of Forum Nokia Americas will share 2 very different examples of how Forum Nokia activated and excited the developer communithy through both grassroots tactics and largescale efforts.
Bio:
Nasser Iravani is a veteran in the mobile wireless and network computing industries, with over 15 years of experience in ISV business development and strategic alliance management. He has been a pioneer of creating and leading global developer initiatives for Java and wireless technologies. Iravani currently serves as Director of Americas in Forum Nokia, where, since 2004, he has led a team responsible for all aspects of Nokia's 3rd party software developer activities in the North Americas. His area of responsibility at forum Nokia includes the development and expansion of technology and business alliances with key platform, application and content developers in the United States, Latin America and Canada. Prior to Nokia, Iravani spent 10 years at Sun Microsystems, most recently as the Senior Director of Corporate Strategy., where he was responsible for helping drive the execution of several key product, alliance and market portfolio issues. At Sun, Iravani also led teams responsible for the success of key market development initiatives, including iForce wireless ISV and global Authorized Java Center teams.
Donald Smith (View Bio)
Director of Ecosystem Development
Eclipse
Join the conversation -- Being a good Open Source Software Citizen and fostering communities
Some may think giving back to an open source ecosystem refers exclusively to coding new features and writing bug fixes. This is not true, there are many important ways people can and should give back to the community. This includes not only programmers using F/OSS, but QA teams, managers and even (gasp) marketing departments! The reasons "why you should give back" include not only the obvious "karma" concept, but many surprisingly selfish reasons as well.
Bio:
Donald Smith, MBA, MSc, is Director of Ecosystem Development for the Eclipse Foundation, an independent not-for-profit foundation supporting the Eclipse open source community. He brings worldwide enterprise software experience, ranging from small "dot-com" through Fortune 500 companies. Donald speaks regularly about open source, community development, business models, business integration and software development politics at conferences and events worldwide including Java One, Oracle World, Sun Tech Days, Evans Developer Relations Conference, OOPSLA, JAOO, Server Side Symposium, Colorado Software Summit and others. Prior to joining Eclipse, Donald was Director of Technology Evangelism at Oracle.
Christy Wyatt (View Bio)
Vice President, Ecosystem and Market Development of Mobile Devices Business
Motorola, Inc.
Keeping up with Convergence -- Perspectives on Supporting Development Initiatives Across Multiple Platforms and Products
As phones, computers and media players merge into seamless communications and entertainment devices, it becomes increasingly important to encourage and support innovation within the development community to enable the next generation of unique consumer experiences. Whether developing for a set-top box or today’s hottest handset, Motorola explores best practices to support developers as they navigate their way across potential industry hurdles – such as the wide array of operating systems in use and the decision process for application testing and porting.
Bio:
As Vice President, Ecosystem and Market Development for Motorola’s Mobile Devices business, Christy Wyatt is responsible for building a healthy software economy around Motorola’s handset platforms and for taking Motorola’s platform strategy to carrier partners. Christy leads the carrier market development and software alliance teams and the MOTODEV developer program to work with carriers and developers alike to foster and deliver a vibrant solutions economy for our customers.
Prior to joining Motorola, Christy served as Worldwide Developer Relations Director at Apple Computer where she was responsible for partners, global alliances and evangelism. Before her time at Apple, Christy was Senior Director at Palmsource Inc. responsible for their licensing and developer relations teams where she grew the developer community from 3,000 to 200,000 with over 14,000 applications. Christy has also held key technical, sales and business development roles at Sun Microsystems, JavaSoft and ESRI.