Schedule-at-a-Glance

This Schedule is subject to change.

Monday, March 16, 2009
7:00 AM - 5:00PM Registration
8:00 AM - 8:15 AM Opening Remarks: Janel Garvin
KEYNOTE SESSIONS
8:15 AM - 8:55 AM John Andrews, Evans Data Corp - President and CEO
Topic: Developer Programs: Understanding the ROI Balancing Act
8:55 AM - 9:35 AM Patrick Chanezon, Google - General Manager - API Evangelist
Topic: Google Developer Program: How a Platform based on Open Web standards makes sense during an economic downturn
9:45 AM - 10:00 AM Break
TRACK SESSIONS
MarketingTechnical/Business
10:00 AM - 10:45 AM Speaker: Justin Kestelyn, Oracle
Topic: What is the DNA of a Successful, Cost-Efficient Global Developer Community?
Business
Speaker: Richard Tywoniak, Cisco
Topic: Transforming Cisco's Developer Program to Maximize ROI of each Ecosystem Developer
10:35 AM - 11:15 AM Speaker: Arti Gupta, Intel
Topic: Building a Worldwide Developer Community - Success and Challenges
Business
Speaker: Matt Collins, Nokia
Topic: Unlock The Power of Your Community: The Latest Trends in User-Centric Website Design
11:20 AM - 12:00 PM Speaker: Janel Garvin, Evans Data
Topic: Developer Demographics and Marketing 2009
Business
Speaker: Randy Ziegler, EMC
Topic: Shifting into a Community Model or just Grinding Gears?
12:00 PM - 1:00 PM LUNCH
KEYNOTE SESSION
1:00 PM - 1:40 PM Christy Wyatt, Motorola - Vice President, Software Applications and Ecosystem
Topic: Beyond a Buzzword: How the Industry Is Embracing Open Source with Android
PANEL SESSION
1:40 PM - 2:20 PM Moderator Marc Naddell, NAVTEQ
Partner Action that Creates or Leverages your Value Chain
Paul Leeper, Motodev, Rick Witham, Nokia, Ian McDonald, RIM, Stephanie Martin, IBM
TRACK SESSIONS
MarketingTechnical/Business
2:25 PM - 3:05 PM Speaker: Ed Schmit, AT&T
Topic: Strategic Alignment of Your Developer Program
Business
Speaker: Kuhan Milroy, SAP
Topic: Justifying the community
3:05 PM - 3:20 PM Break
3:20 PM - 4:00 PM Speaker: Tamara Striffler, IBM
Topic: Localizing Your Marketing Plans to Development Professionals - Tips, Tricks, and Hurdles on Taking Global Campaigns to Local Markets
Technical
Speaker: Michael Bellissimo, CollabNet
Topic: Building Developer Communities
4:05 PM - 4:45 PM Speaker: Craig Goodman & Ted Patrick, Adobe
Topic: Building a Scalable Community
Technical
Speaker: Andrew Kelly, Cognisync
Topic: No Budget for Community Software? No Problem, use Open Source!
4:50 PM - 5:30 PM Speaker: Stephen Spector, Xen.org
Topic: Building Xen.org Community via Leverage
Business
Speaker: Juan Felipe Rincon, NII Holdings
Topic: How to build a successful multi-national, multi-language developer community on a tight budget in emerging markets
5:30 PM - 6:30 PM Cocktail Reception
Tuesday, March 17, 2009
7:00 AM - 5:00PM Registration
8:00 AM - 8:15 AM Opening Remarks: John Andrews
KEYNOTE SESSIONS
8:05 AM - 8:45 AM Mark Yolton, SAP - Senior Vice President, SAP Community Network
Topic: Developer Networks: Danger and Opportunity in Time of Crisis and Prosperity
8:45 AM - 9:25 AM James Reinders, Intel - Director of Marketing and Sales for Intel Software Development Products
Topic: How to Appeal to Software Developers in the Multicore Era
9:25 AM - 9:40 AM Break
TRACK SESSIONS
MarketingTechnical/Business
9:40 AM - 10:20 PM Speaker: Adam Grabowski, NAVTEQ
Topic: Getting more out of less: How 1+1=3
Technical
Speaker: Paul Kopacki, Salesforce.com
Topic: The Future of Developer Success: Building Developer Programs for the Cloud
10:25 AM - 11:05 PM Speakers: Christine Hansen, PayPal & Norma Watenpaugh, Phoenix Consulting Group
Topic: The ROI of Developer Loyalty - The PayPal Experience
Technical
Speaker: David Intersimone, Embarcadero
Topic: Driving Revenue, Satisfaction, and New Customers using Developer Community Best Practices, Tools, and Architecture
11:10 AM - 11:50 AM Speaker: Kristy Ward, HP
Topic: From single country to over 80, the growth of HP'sTM Alliance Partner Program
Technical
Speaker: Kumar Kandaswamy, eBay
Topic: Collaboration with the Developers: A Key Ingredient for Business Success
11:55 AM - 12:55 PM LUNCH
(Ziff Davis speaks 11:50 to 12:20 and Greg Rose, NAVTEQ speaks from 12:20 to 12:50)
KEYNOTE SESSIONS
1:00 PM - 1:40 PM Srikanth Raju, Nokia - Director of Marketing, Forum Nokia
Topic: Activating the Long Tail in the Era of Mobile Services
1:40 PM - 2:20 PM Jean Elliott, Sun - Senior Director, Cloud Computing
Topic: Back to School
2:20 PM - 2:35 PM Break
TRACK SESSIONS
MarketingTechnical/Business
2:35 PM - 3:15 PM Speaker: Bruce Carney, Nokia
Topic: Calculating the ROI of Symbian Academy?
Technical
Speaker: Dan Theurer, Yahoo!
Topic: Lessons learned from building the Yahoo! Developer Network
3:15 PM - 3:55 PM Speaker: Prakash Aradhya, Red Hat
Topic: Evangelizing open Source Developer Communities: Redhat and Jboss Way
Technical
Speaker: Alex Barnett, Intuit & Ted Haeger, Touchatag
Topic: Open Source or Not To Open Source...Where's the ROI?
LIVE ON-STAGE FOCUS GROUP
4:00 PM - 4:45 PM Moderator: John Andrews, Evans Data - President and CEO
Panel: TBD
Conference Date
March 16-17, 2009
Doubletree Hotel
San Jose, California

Click here for the
2008 Conference Highlights

Contact
General Inquires
800-831-3080

Conference Sponsors
Ziff Davis Enterprise
Application Development Trends
CBS Interactive
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