| Monday, March 15, 2010 |
| 7:00 AM - 5:00PM |
Registration |
| KEYNOTE SESSIONS |
| 8:15 AM - 8:55 AM |
Janel Garvin, Evans Data Corp - Founder and CEO
Topic: How do you evolve your program to benefit from the Cloud? |
| 8:55 AM - 9:35 AM |
David Locke, IBM - Director of Rational Marketing Worldwide Rational
Topic: Working Smarter: Collaboration extends from Communities into the Cloud |
| 9:35 AM - 9:50 AM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 9:50 AM - 10:30 AM |
Speaker: Justin Kestelyn, Oracle
Topic: One Size Does Not Fit All |
Business Speaker: Mark Finnern, SAP
Topic: Next level Community Engagement: Nurturing your Tribe |
| 10:35 AM - 11:15 AM |
Speaker: Jon Mountjoy/Nick Tran, Salesforce.com
Topic: Running Developer Programs for the Cloud |
Business Speaker: Aashish Patil, EMC
Topic: Developer Networks in the age of communities |
| 11:20 AM - 12:00 PM |
Speaker: Kevin McGinnis, Sprint
Topic: Sprint Developer Resources and Enablement |
Business Speaker: Richard Tywoniak, Cisco
Topic: Application Stores: A new Go-To-Market strategy for delivering developer applications to your enterprise customers
|
| 12:00 PM - 1:00 PM |
LUNCH
12:00pm to 12:30pm Speaker: Gene Wang, People Power - Topic: SuRF's Up! Announcing the SuRF Developer's Kit |
| KEYNOTE SESSION |
| 1:00 PM - 1:40 PM |
Michael Bechauf, SAP - VP of SAP NetWeaver Standards
Topic: Developing Business Processes in the Cloud |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 1:40 PM - 2:20 PM |
Speaker: Adam Grabowski, Navteq
Co-Speaker: Adam Whaley
Topic: Accelerating Member Recruitment through Design and Function |
Business Moderator: Francisco Kattan, Alcatel-Lucent
Topic: Can operators regain developer mindshare? How?
Panel:
Todd Murphy, Verizon -Director Business Development
Kevin McGinnis, Sprint - Director App Developer Program
Chris Dury, Getjar - VP Products
|
| 2:25 PM - 3:05 PM |
Speaker: Craig Goodman & Rachel Luxemburg, Adobe
Topic: The Lifecycle of a Community Member |
Technical Speaker: Scott Apeland, Intel
Topic: A New Era of App Delivery |
| 3:05 PM - 3:20 PM |
Break |
| 3:20 PM - 4:00 PM |
Speaker: Adam Fitzgerald, SpringSource
Topic: Bringing Enterprise Java Developers Into the Cloud |
Technical Speaker: David Intersimione, Embarcadero Systems
Topic: Developer Relations - The Next Generation |
| 4:05 PM - 4:45 PM |
Speaker: Martin Tannerfors, Samsung
Topic: Collaborating with local developers to reach global markets |
Technical Speaker: Michael Rasalan, Evans Data
Topic: Developer Satisfaction: What do developers want in a developer program and how do we get it to them? |
| PANEL SESSION |
| 4:50 PM - 5:30 PM |
Moderator Marc Naddell, NAVTEQ
Apps Stores for Developer Ecosystems and their Relations Programs
Panel:
Francisco Kattan, Alcatel Lucent
Ed Schmit, AT&T
Patrick Mork, GetJar
|
| 5:30 PM - 6:30 PM |
Cocktail Reception |
| Tuesday, March 16, 2010 |
| 7:00 AM - 5:00PM |
Registration |
| KEYNOTE SESSIONS |
| 8:05 AM - 8:45 AM |
James Reinders, Intel - Director of Marketing and Sales for Intel Software Development Products
Topic: Scalability Testing Services in the Cloud |
| 8:45 AM - 9:25 AM |
Ed Schmit, AT&T - Director of Enterprise Developer Program
Topic: Transitioning Developers to Enablers and the Cloud |
| 9:25 AM - 9:40 AM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 9:40 AM - 10:20 PM |
Speaker: Michael Christie, HP
Topic: Localizing an ISV partner portal |
Technical Speaker: Dan Theurer, Yahoo!
Topic: Lessons learned from building the Yahoo! Developer Network |
| 10:25 AM - 11:05 PM |
Speaker: Jerry Silver, EMC
Topic: B2B Developer Communities: If You Build It Will They Come? |
Technical Speaker: Sri Shivananda, eBay
Topic: Developer Program: What to expect in 2010 and beyond |
| 11:10 AM - 11:50 AM |
Speaker: Robert Larson, Intuit
Topic: : code.intuit.com - Lessons Learned 1 Year After Launch |
Business Speaker: Matt Collins, Nokia
Topic: Keeping Developer Relations Relevant: Attracting and Retaining New Audiences |
| 11:55 AM - 12:55 PM |
LUNCH
12:00pm to 12:30pm Ziff Davis Enterprise Developer Shed: Guy Currier - Topic: Attention to the Application Infrastructure Continues to Strengthen |
| KEYNOTE SESSIONS |
| 1:00 PM - 1:40 PM |
Srikanth Raju, Nokia - Director of Marketing, Forum Nokia
Topic: Best Practices for Mobile Developers |
| 1:40 PM - 2:20 PM |
Patrick Chanezon, Google - General Manager - API Evangelist
Topic: Browser, Mobile, Cloud, Social, Geo: portrait of the developer as a kid in a candy store |
| 2:20 PM - 2:35 PM |
Break |
| TRACK SESSIONS |
|
Marketing | Technical/Business |
| 2:35 PM - 3:15 PM |
Moderator: Naveed Anwar, Paypal
Topic: Building a Successful Developer Program
Panel:
Naveed Anwar, PayPal
Roosevelt Bynum, IBM
Nick Tran, Salesforce.com |
Business Speaker: Mark Niemann-Ross, Adobe
Topic: Ten Expensive Things You Can do to Foul up Your Developer Program |
| LIVE ON-STAGE FOCUS GROUP |
| 3:15 PM - 4:00 PM |
Moderator: Janel Garvin, Evans Data - Founder and CEO
Panel: How do you evolve your program to benefit from the Cloud? |
