For strategic decisions, technology trend analysis and a thorough understanding of the attitudes and intentions of software developers on all types of technology issues, see our strategic marketing series.

But when you need to intelligently form tactics for effectively reaching software developers and communicating a clear and compelling message to them our tactical reference series will serve your marketing people brilliantly.

A study of almost 500 software developers' attitudes about the marketing tools and programs used to promote and sell products to them. Includes web sites, purchasing patterns, purchase authority, most trusted influences, Usenet, trade shows, developer relations programs and much, much more. This is required reading for any development tool manufacturer's Marketing team. 150 pages

An EDC study of 500 software developers' attitudes about developer relations programs. Includes aspects of developer programs, tech support, training, attitudes and information regarding certifications, trade shows and more.

This survey provides you with the knowledge and insight you need to shape your marketing tactics and programs to fit the specific needs of the Indian market. Keep a step beyond your competitors with powerful targeted marketing based on actual data from developers in India. Includes demographics, online marketing, influencers, trade shows and conferences, purchasing patterns and more.