India has over 1.7 million software developers today and this is expected to grow by almost 25% by 2010. It is one of the fastest growing and most vibrant markets in software development today - BUT - you can't just use North American marketing techniques and vehicles to reach them effectively. Indian software developers have different demographics, different attitudes, and are open to different marketing tactics - and that's where you need to focus. Now you can have the tool to do so.
Evans Data has just conducted an in-depth survey of over 300 software developers living and working in India that explores purchasing, influencers, demographics, trade shows, websites, magazines, email marketing and much more. Here’s just a few of the subjects covered:
Demographics - Average age, gender, marital status, income, education, years of programming experience, career motivation of Indian developers
Online Marketing - What's the best motivator for joining an online community? For attending a webinar? Subscribing to RSS or ATOM feeds?
Influencers - Which websites and print magazines do Indian developers read most/trust most? What is the most powerful type of influencer?
Trade shows and Conferences - How long should a conference last? How far will Indian developers travel to attend one? Which are most popular?
Purchasing Patterns - How many rupees can developers spend without authorization? What types of technology do they influence the purchase of?
The first sister survey to Evans Data's extremely popular North America centric Developer Marketing Patterns, India Developer Marketing 2008 provides you with the knowledge and insight you need to shape your marketing tactics and programs to fit the specific needs of the Indian market. Keep a step beyond your competitors with powerful targeted marketing based on actual data from developers in India. Contact us today for more information.
There is one very surprising day of the week when significantly more Indian developers will open unsolicited emails than any other. Do you know which day it is?