Developer Relations Boot Camp

Evans Data Corporation's Developer Relations Boot Camp provides a solid foundation on which you can build or enhance your developer program. Concentrated sessions in this one-day instructional program provide the insight and actionable information you can use to build your brand and establish strong relationships with your developer community.

This Boot Camp also includes careful consideration regarding the reasons why developers seek out and contribute to developer programs, the most effective means of reaching out to them, and how you can leverage social media to greatest effect.

At the end of the day you will leave with a certificate of completion as well as the knowledge and confidence to run a world class developer program.

Date: Sunday March 23 10am - 4pm
Cost: $495

10:00am - 11:00am	Developer Motivations and Outreach Evans shares data from extensive surveys to show what motivates developers to adopt a technology or join a program, how to successfully reach them with your message, what marketing vehicles work and how you can best leverage them. Includes a presentation and dynamic audience participation session.
11:00am - 11:45am	Integrating Your Program with Others, Essential tools for Your Program A lively discussion and insights from a pioneer in Developer Relations, David Intersimone, will discuss how to integrate your program with others and outline tools that help you set up and run a program.
11:45am - 12:00pm	Using SalesForce to Manage Your Community Salesforce isn't just for Sales. This demo will show you how to use it to efficiently manage your relationship with the developers in your program.
12:00pm - 1:00pm	Establishing Your Program's ROI The first hurdle is at home. Every program manager must defend his program to the execs in the corner office. It is absolutely essential that you can establish a positive ROI for your program and be able to show its value. Bruce Jones will show you how this is done.
1:00pm - 2:00pm	Networking Lunch
2:00pm - 3:00pm	Putting it Together - Pitching a Technology In this structured interactive activity, we'll divide into teams and compete to determine the best avenues of informing and promoting a technology to developers. Insights are revealed as you put your plan together and evaluate others.
3:00pm - 4:00pm	Everything Else Boot Camp instructors discuss developer program best practices in a panel setting and answer questions from the audience. This is your opportunity to ask the questions you've been thinking about and hear answers from your colleagues and the instructors.
Boot Camp ends with a certificate of completion