Bio:
As Group Vice President, Product Management and Strategy, Oracle Cloud Platform, Siddhartha is responsible for enabling Oracle's transformation into a cloud platform provider taking to market PaaS services that have already generated over $400M+ ARR. This portfolio includes Cloud native app dev (microservices, serverless computing, containers), mobile/chatbots, IoT, API Mgmt, Data/Process Integration, Big Data, BI, and Security/Identity Mgmt. He is also responsible for driving Oracle’s global developer initiative to help developers build their next generation cloud native applications on Oracle’s Cloud Platform, and see it as an open, easy, and intelligent platform. Prior to Oracle, he held several leadership positions including WW Field Operations at Zend, ...VP of Sales at Solidcore Systems and Regional VP of Sales at Totality. Siddhartha also founded companies such as Teamscape (acquired by Peoplesoft) and Contractor Online as VP of Engineering/CTO. He started his career at Oracle in development and as Director, Development built Oracle's CRM eCommerce product, Internet Bill Presentment and Payment. Siddhartha holds a Master’s in Computer Science from Stanford University, a bachelor’s in computer science and economics from California Institute of Technology, and a bachelor’s from Grinnell College.

Keynote: Scaling developer evangelism without significantly growing the core evangelism team

Date/Time: Tuesday, March 19 - Keynote Room - 1:30am

Abstract:
Increasing the number of evangelists is key to helping developers realize your organization’s commitment towards developer success on your platform. However, justifying the increased budget and spend is always hard as developer advocacy and relations is not directly tied to immediate pipeline growth and closed deals. This session will cover Oracle’s approach to significantly growing the awareness of Oracle’s Cloud platform as an intelligent, easy, and modern platform for developers to build next gen cloud native applications with messaging based interfaces and AI/ML built in, with very little growth in the number of full-time dedicated evangelists. Partnering internally and externally was key.

Bio:
Jenny Burcio runs the Docker Captains program, where she helps awesome Docker community members inspire and educate others. Prior to Docker, Jenny worked at Apigee helping to build their community programs and partner ecosystem. Jenny is a recovering attorney, mom, and wannabe plant whisperer.

Session: Influencers aren't just for Instagram

Date/Time: Tuesday March 19 - Track 2 Room - 10:00pm

Abstract:
We’ve all seen them...those amazing community members that praise a product and teach others how to use it. From Microsoft MVPs to VMWare VExperts, companies have been building programs to support these advocates and scale their devrel efforts. Using the Docker Captains as an example, this talk will detail the steps to build an influencer program including: - How to know if you are ready - Metrics to track - Finding your advocates - Expanding beyond DevRel within your company - Tips and tricks to creating and managing a program that users want to be a part of

Bio:
Scott Burnell created and launched the world's first automotive developer ecosystem, the Ford Developer Program in 2013. To date he has welcomed over 15,000 developers in to the global Ford Dev community to innovate alongside the Ford AppLink team. By creating partnerships with mobile app publishers and developers, wireless network operators, and handset device manufacturers, Scott drives Ford's in-vehicle connectivity initiatives.
Prior to joining Ford, Scott enjoyed a successful career shaping the wireless industry. Starting with bag phones and beepers, he spent more than a decade developing corporate and indirect retail channels for major US wireless operators. Moving in to mobile content, Scott led the development and launch of more than 500 mobile apps and defined the mobile efforts for top brands such as E! Entertainment, Maxim, and Turner Networks. Ford Dev continues the long line of successful mobile ecosystem administration for Scott, including those at AT&T, Sprint, Verizon, and others.

Boot Camp

Date/Time: Sunday March 17 - Boot Camp Room - 9:00am

Session: WIIFM?

Date/Time: Monday March 19 - Track 2 Room - 2:15pm

Abstract:
The reason most developer programs exist today is to enable developers to create products that specifically benefit the company hosting the program. You might offer plenty of tools to get a good return from your community... but what else do can you offer that benefits them?

Bio:
Roger Chandler is the Vice President and GM of Intel's Developer Programs and Initiatives organization. His team is responsible for leading Intel's worldwide app ecosystem strategy, developer outreach & evangelism programs, client platform software partner relations, and new technology innovation programs, with a particular focus on gaming, VR, and consumer software applications. During Roger's 19 years with Intel, he has led software, innovation, and product efforts in Intel's manufacturing group, Intel's technology labs, and Intel's consumer CPU product teams. He is active in multiple industry organizations and is one of Intel's leading experts on user-focused innovation and has directly coached more than 5000 senior leaders on the process of "design thinking."

Keynote: Design Thinking Workshop

Date/Time: Monday March 18 - Keynote Room - 1:00pm

Abstract:
Design Thinking is a repeatable, user focused innovation process that any professional can use to creatively address complex problems and opportunities. Applying tried and true methods developed by innovative design firms like IDEO, Stanford’s D.School, and successful inventors like Thomas Edison, participants will work together as both designers and users, gaining direct, hands-on experience completing a design thinking project.
Along leading software ecosystem programs at Intel, Roger Chandler is also a d.thinking coach, and has led hundreds of design thinking projects with Intel and partner companies, and more than 5000 professionals have been through his workshops.

Bio:
As EVP of Product, Jesse Davis is responsible for the strategic direction of Devada’s product development initiatives and forward-looking research. Davis is a respected data expert, author and speaker in enterprise software, and has spent more than 20 years creating enterprise data products. He helped shape the future of data access as we know it, serving for over a decade as an expert on several industry standards including JDBC, DRDA, ANSI SQL, and was a founding member of the OData standard with Microsoft. Davis holds a Bachelor of Science degree in Computer Engineering from North Carolina State university.

Workshop: Building the Ideal Developer Community

Date/Time: Tuesday March 19 - Track 1 Room - 9:00am

Abstract:
A key component of a mature developer relations strategy is the effective use of community. How do devs on your team communicate and collaborate? What is the average amount of time it takes them to get answers? What if you could reduce the amount to time your team spends hunting down resources and resolving issues? A productive and engaged developer community can help your company reach its goals faster and cheaper, but it doesn't happen overnight. Attend for a fun, engaging, true hands-on planning workshop that walks attendees through the process of launching an online developer community that is sure to be a success.

Bio:
Joshua Dong is a content expert and community veteran in the IT space. He is currently the head of Content and Online Community in Alibaba Cloud, leading the online community platform operations including blogs, events, tutorials, webinars, forum, and content strategy and technical marketing efforts to developers on top of these platforms and external technical community, as well as leading developer focused programs – Techshare, MVP, and external Alibaba Cloud community. He’s expanding the developer eco-system by launching the Developer Center offering developers APIs, SDKs, code samples, open source projects to develop apps and service on top of Alibaba Cloud technology. Prior to Alibaba Cloud he worked in Microsoft China for 10 years as lead technical editor on content for IT Gen, IT Pro and Developers audience and senior Content PM for Microsoft community and for OneVideo and Microsoft Virtual Agent. He also worked for 2 years in IBM as information developer lead for mainframe products.

Expert Panel: Building DevRel Teams

Date/Time: Monday March 18 - Keynote Room - 5:00pm

Bio:
Deborah Foley is part of the Digital Customer Experience team at JPMChase and leads the design and research for the API Management space, including Developer Tools and Portals across the company. She manages a cross disciplinary team of Designers, Researchers, Tech Writers and Content Strategists. With over 15 years of experience as a designer, developer and scrum master she has helped several corporations transform their agile processes and adapt to design thinking methodologies. Her team has partnered with the product leads and architects to help deliver such projects as Chase Developer Ecosystem (developer.chase.com), JPM’s API Store (developer.jpmorgan.com) and Merchant Services Developer Center (https://secure.paymentech.com/devcenter/home). She will be joined by Chase Developer Ecosystem’s Product Lead and Developer Evangelist, Matthew Keane.

Session: Developer Portal Discovery Playbook

Date/Time: Monday March 18 - Track 1 Room - 11:30am

Abstract:
A design thinking approach to developing Dev Portals. Join Deborah Foley (Design UX Lead) and Matt Keane (Product Lead and Developer Evangelist) for an introduction to the Developer Portals Chase and JPM are working on. We will share our Discover Strategy Playbook (Discovery / Ideation / Design / Testing / Iterating / Validating) and how to begin the process of discovering developer’s needs. A user-centric, research first approach we will show you examples and exercises on how to get started. Examples include Personas, User Flows, Site maps, White-boarding, competitive analysis, UX audits, quantitative and qualitative research to get inside the head of a developer as a user.

Bio:
Grace is VP of Developer Relations at Roblox. She is responsible for leading developer and educational programs, and engaging with a growing community of millions of developers to empower them across multiple platforms. A seasoned developer relations leader with over 20 years of experience in software, she has co-authored three patents and led worldwide developer initiatives at Microsoft, Intuit, and Atlassian. Prior to joining Roblox, she established Atlassian’s Global Developer Relations organization to nurture and expand their rapidly growing developer community. She is also a diversity advocate, establishing and driving diversity programs, including mentoring rings, at Microsoft and Atlassian. Grace graduated cum laude and holds a BBA in Business Management from Golden Gate University.

Workshop: 5 Ways to Scale up Developer Support & Engagement

Date/Time: Tuesday March 19 - Track 2 Room - 9:00am

Abstract:
Successful companies have derived meaningful benefits and contributed significant growth of their companies by creating, nurturing, and/or ramping up their Developer Engagement efforts - at scale.
In this workshop, we will discuss and create a realistic plan along with our 3 R's framework for managing internal and external communities at scale, finding evangelists & advocates in the community, and making the true impact visible from the Developer relations efforts.

• R - Right developers
• R - Real-time support
• R - Repeat at scale - everywhere

Bio:
Janel Garvin is the CEO of Evans Data Corp, and a Research Director focused on several disciplines. She founded the company in 1998 in order to fill a need for in-depth research into software development trends and adoption patterns amongst developers that was entirely lacking in the industry before Evans Data Corp, and which Evans Data Corp to this day exclusively supplies. Janel is currently actively involved with Evans Data's international initiatives and is also heading up and directing Evans Data studies on multi-core processing and parallel programming, as well as all development tools and application servers, and cloud computing. She also directs private competitive intelligence studies for clients and advises on tactical marketing to developers.

Keynote: Hot Topics in Software Development 2019

Date/Time: Monday March 18 - Keynote Room - 9:00am

Abstract:
Janel will draw on multiple recent Evans Data development surveys to give a broad overview of the current development landscape spanning Cloud, Big Data, AI, Machine Learning, DevOps, Mobile and IoT.

Bio:
Avinash Harsh is the Co-Founder and CEO of Weavr, A Developer Engagement Platform company that helps companies support & engage developers in real time, wherever they are.
He was previously the CEO of Mobile API Platform company Halosys and has been actively involved in API Strategy forums with a focus on bringing the ROI of the APIs & Platform.

Workshop: 5 Ways to Scale up Developer Support & Engagement

Date/Time: Tuesday March 19 - Track 2 Room - 9:00am

Abstract:
Successful companies have derived meaningful benefits and contributed significant growth of their companies by creating, nurturing, and/or ramping up their Developer Engagement efforts - at scale.
In this workshop, we will discuss and create a realistic plan along with our 3 R's framework for managing internal and external communities at scale, finding evangelists & advocates in the community, and making the true impact visible from the Developer relations efforts.

• R - Right developers
• R - Real-time support
• R - Repeat at scale - everywhere

Bio:
Jim is the VP of Developer Relations, Digital/Web at SAP and is currently engaged in the build out of the SAP Developer Center and SAP Community online experience for customers, partners and new-to-SAP developers.

Session: How to fight for your budget

Date/Time: Monday March 18 - Track 2 Room - 11:30am

Abstract:
The basic formula for developer relations is well known. You have to start somewhere, show results, build on success to secure executive support and funding. This talk will cover perspectives as both a consumer and producer/pusher of technology.

Bio:
Max Katz is a Program Director at IBM. Max leads the North America West Developer Advocacy team. The team provides developer education via meetups, workshops, conferences, online events, content and helps developers be successful. Before IBM, Max led developer advocacy for Appery.io, a cloud-based mobile app platform. Max helped grow the platform from zero to over 400,000 developers. Max is the author of two books “Practical RichFaces” (Apress 2008, 2011), DZone MVB (Most Valuable Blogger) and is a frequent speaker at developer events and conferences. You can find out what Max is up to on his blog http://maxkatz.org and Twitter @maxkatz.

Boot Camp

Date/Time: Sunday March 17 - Boot Camp Room - 9:00am

Bio:
Matthew Keane is part of the Digital Products Group at JPMChase and leads the Product Development for the API Developer Ecosystem. He manages a team of product analysts and interfaces with the API development team and the firm-wide API Product team. He has over 20 years’ experience leading product and development teams across several corporations as well as been a strong advocate for the adoption of agile development processes. His team has partnered with the product leads and architects to help deliver such platform improvements to Chase Developer Ecosystem (developer.chase.com) along with other API initiatives across the firm. He will be joined by Deborah Foley who is part of the Digital Customer Experience team.

Session: Developer Portal Discovery Playbook

Date/Time: Monday March 18 - Track 1 Room - 11:30am

Abstract:
A design thinking approach to developing Dev Portals. Join Deborah Foley (Design UX Lead) and Matt Keane (Product Lead and Developer Evangelist) for an introduction to the Developer Portals Chase and JPM are working on. We will share our Discover Strategy Playbook (Discovery / Ideation / Design / Testing / Iterating / Validating) and how to begin the process of discovering developer’s needs. A user-centric, research first approach we will show you examples and exercises on how to get started. Examples include Personas, User Flows, Site maps, White-boarding, competitive analysis, UX audits, quantitative and qualitative research to get inside the head of a developer as a user.

Bio:
Michelle Little is an Analyst at Evans Data Corporation. She has more than 15 years of experience in research and teaching. Before joining Evans Data she worked for the University of Texas at San Antonio and for Northrop Grumman Corporation. While at Evans, Michelle has contributed to the Artificial Intelligence, Machine Learning and Big Data Development Report and the Internet of Things Development Report. She also manages custom projects. Michelle earned a doctorate in psychology from Temple University in Philadelphia in 2006.

Session: Digging Deeper: Understanding Developer Psychographics

Date/Time: Tuesday March 19 - Track 1 Room - 10:00am

Abstract:
A key goal of market research is to reveal actionable findings that inform business purposes. Too often, motivational data is overlooked. What factors drive developers to make the choices they do? Accurately tuning into developer motivations allows developer relations professionals to better meet the needs of developers through marketing and programs. In this session, we will explore techniques from user experience research, psychological science and market research to uncover developer motivations. In the process, we will use examples and methods from Evans' research to better understand how developers make choices.

Bio:
Patrick McFadin is the VP of DeveloperRelations at DataStax, where he leads a team devoted to making users of DataStax products successful. He has also worked as Chief Evangelist for Apache Cassandra and consultant for DataStax, where he helped build some of the largest and exciting deployments in production. Previous to DataStax, he was Chief Architect at Hobsons and an Oracle DBA/Developer for over 15 years.

Boot Camp

Date/Time: Sunday March 17 - Boot Camp Room - 9:00am

Bio:
Grace Metri is the developer program manager for the IoT Services Group at Arm. In her role, her focus is on building, growing and supporting IoT Developer Communities globally. Prior to this, Grace was an IoT Community Evangelist at Intel Corporation where she built cutting-edge demonstrations of IoT technology and engaged with the IoT community through hackathons, workshops, and conferences globally. She was also the Program Manager and World Wide Technical Lead for the IoT Track of the Intel Software Innovator Program and an enthusiastic supporter of increasing diversity in STEM fields. Grace holds a Ph.D. in Computer Science from Wayne State University, Michigan.

Session: Building a Global Developer Community the Lean Way

Date/Time: Monday March 18 - Track 2 Room - 4:15pm

Abstract:
Companies of all sizes are recognizing the value of building strong developer communities around their product offering. Due to resource limitations, it becomes critical for developer programs to clearly define why their building developer communities and how to make their community attractive, useful and unique for developers. In this session, we will discuss Arm's IoT and Big Data strategy, approach and experience building a strong following of enthusiastic global diverse developers and how we retain and continue to deepen engagement over time with developers by taking a hands on developer evangelist approach. We will also showcase how connecting with developers and nurturing collaboration lead to improvements in the overall developer product offerings and community innovation. Learn how you can get involved with Arm's open source communities.

Bio:
Marc Naddell is the Vice President of Marketing for GTI (Gyrfalcon Technology, Inc.), a Silicon Valley AI chipset company with disruptive technology enabling Edge AI deployment with high performance, low power usage in small, cost effective packaging. As the lead marketer in the company, Marc has set the strategy for new product development, marketing strategy, partnerships and developer engagement.
Prior for GTI, Marc was Vice President of Ecosystems for MediaTek, a leading chipset company headquartered in Taiwan. With MediaTek, Marc had created the MediaTek Labs organization, which launched, promoted and supported a new portfolio of IoT hardware kits which developed the next generation of customers creating new categories of connected products.
Marc had also been based in Chicago, ...where he launched the NAVTEQ Network for Developers for NAVTEQ (now rebranded as HERE), which introduced location, context aware and advertising based app technologies to innovators creating solutions for smartphones, automobiles, websites and specialized equipment for consumer, enterprise, industrial and government vertical markets. Earlier, Marc had been based in Helsinki, Finland, where he created ground breaking new developer programs that attracted over 4m web and mobile developers for Nokia, serving gaming, enterprise, network and smartphone solution innovators. Earlier in his career, Marc was a wireless inventor, with over 20 patent awards and from innovations related to mobile device user interfaces, software features, network improvements, context aware services and artificial intelligence. He held key leadership positions in product management for two-way radios & infrastructure, cellular phones & networks, location based technologies and platforms, and semiconductor chipsets. Marc lives in the San Francisco Bay area and has his Masters in Management from the University of Chicago’s Booth School of Business, and two BAs from Florida Atlantic University: Marketing Management and International Business.

Expert Panel: Building DevRel Teams

Date/Time: Monday March 18 - Keynote Room - 5:00pm

Bio:
Sangeeta leads the Edge Developer Experience team at Netflix, whose mission is to ensure that engineers are focused on providing the best possible video streaming experience for millions of people around the world. She works with her team to accomplish this by building world class tools to enable a simplified developer experience and enhanced observability at cloud scale. Sangeeta has held varying roles at companies large and small, including Software Development, Test Engineering, Sales Engineering, Consulting and Leadership. Her passion for simplifying the process of developing and operating software has been the common theme across all those experiences.

Session: Why DevEx cannot be an afterthought

Date/Time: Tuesday March 19 - Track 1 Room - 2:15pm

Abstract:
In today’s competitive business environment, speed and agility are keys to getting ahead. The need for increased velocity and faster innovation cycles puts a premium on developer time. This has resulted in a greater focus on developer experience and productivity. That’s the good news. The bad news is that all too often, DevEx is an afterthought. That is understandable; after all you need a functioning system first. However, leaving DevEx concerns until too late in the process can lead to a system design that imposes constraints on usability and creates complexities that can be hard to address after the fact. This talk will cover how Netflix weaves DevEx and Operability considerations into its development process, with the goal of building systems that are effective for developers who consume from them, as well as those who develop and operate them.

Bio:
Joel Nelson heads the Developer Relations program for the games business at Cartoon Network where he identifies, develops and maintains business relationships and strategic agreements across CN's game publishing, production and distribution business. He works closely with external studios to build best-in-class games with Cartoon Network's Emmy winning IP. Joel has spent the past decade in Game Developer Relations, helping lead cross-functional teams including legal, finance, business intelligence and production, to champion developer needs and capitalize on opportunities within the ever-changing game ecosystem. Before games, Joel served 10+ years in film and video as a Producer/Editor for award winning cable broadcasters and independent production companies.

Session: A Healthy Marriage: Identifying, signing-up and retaining development teams that meet our company's goals

Date/Time: Monday March 18 - Track 2 Room - 10:45am

Abstract:
Identifying external development teams that are both willing and able to meet your organizational goals is a hefty challenge -- as is onboarding, cultivating and sustaining those relationships for the long-term.
In our roles we balance evangelism and advocacy. The (art form? kung fu?) lies in aligning the goals of external teams with our own, forging compromises that ensure the whole is greater than the sum of the parts.
With Cartoon Network's game platform, I'll discuss strategies we used to establish and maintain the balance, and our role as a TV Network publishing games for kids, within the framework of a large media company.

Bio:
Michael Rasalan is the Director of Research at Evans Data Corp. Originally a software developer in the finance, IT consulting and telecommunications sectors, he also has a background in political and economic systems in emerging markets, with specialization in Southeast Asia. For Evans Data Corp., Michael's areas of focus include mobile development and cloud computing. He authors custom analytics and syndicated research, is the principal analyst for the Mobile Development Report, and is a contributor to EDC's Global Developer Population and Demographics Study. He also dabbles in doughnuts and seasonal ice creams, and is known to have strong opinions about bagels.

Boot Camp

Date/Time: Sunday March 17 - Boot Camp Room - 9:00am

Live Onstage Developer Focus Group

Date/Time: Tuesday March 19 - Keynote Room - 3:15pm

Bio:
As general manager of Cloud + AI Developer Relations at Microsoft, Jeff leads the team reinventing Microsoft’s relationship with software developers around the globe. This team is maniacal about making the world amazing for developers of all backgrounds. Jeff’s organization is excited to support and contribute to open source platforms, tools, and processes. As Developer Advocates, the team is spreading awareness of Azure and enabling developers to do what they love; write, code, and learn. Great online content (docs, demos, videos, code) is the foundation of everything they do.
Jeff and team are responsible for creating global developer online experiences for Microsoft like docs.microsoft.com, Channel 9, and dev.microsoft.com. They connect with developer communities through their programs including Microsoft MVP, Microsoft Regional Director, our annual Build conference and third-party developer events around the globe. Prior to Microsoft Jeff spent two years at Twitter as Global Director of Developer and Platform, building their Developer and Enterprise business. Prior to that Jeff was a 16 year Microsoft veteran.

Keynote: The Era of Authenticity

Date/Time: Tuesday March 19 - Keynote Room - 11:45am

Abstract:
Building successful products for developers means listening intently and earning their trust. In this session, Jeff Sandquist, Microsoft's General Manager of Developer Relations, will explain how Microsoft has reinvented its relationship with developers and provide practical guidance on how you can do the same, no matter the size of your organization.

Bio:
Adam Seligman is the Vice President of Developer Relations at Google and he is responsible for the global developer community across product areas. Adam holds a master’s in computer science from the University of Texas at Austin, a master’s of business administration from the University of Pennsylvania, and a bachelor’s degree in computer science from Williams College.

Keynote: DevRel: Are we all doing it wrong?

Date/Time: Tuesday March 19 - Keynote Room - 11:00am

Abstract:
Much of what we call Developer Relations is focused on evangelizing new technologies and driving adoption metrics. But is that the best we can do? Are we creating dead-end careers instead of lifelong passions, for ourselves as practitioners as well as the communities we serve? In this talk, Google’s VP of Developer Relations, Adam Seligman, will talk about a new path forward for DevRel, one that sets us all up for success — not just for the next year, but for the next decade.

Bio:
Dan Shaw is the Global Head of Developer Relations at Paypal. Over the past 25 years, Dan has had the privilege of growing as self-taught web developer who went on to get a CS degree and a master's in software engineering after having 10 years of experience. He has worked in defense, healthcare, education, enterprise software, startups and open source. Dan helped bring one of the largest open source projects together after forking and has created multiple businesses to help developers, both through employment opportunities and through products they created together. Dan has been referred to as "The Godfather of Node.js" for his tireless efforts to build community and unite the needs of developers and business leaders.

Session: Zen and the Art of Understanding Developers

Date/Time: Monday March 18 - Track 1 Room - 10:45pm

Abstract:
As developer relations engineers, advocates and evangelists, even as developer marketing professionals, it’s essential to understand developers. We’ll explore what makes a developer a developer, how to understand developer motivation and voice if you're not a developer, and how to approach this if you used to be a developer.
Developers are responsible for generating an incredible amount of technical and business value, but it often seems like developer motivations are not in sync with the value we create. Why is that? In this session, you'll learn that, while understanding developers can be hard, our purpose and motivations are simple.

Bio:
Zach Shelby is the vice president of developers for the IoT Services Group of Arm. In this role, his focus is on inspiring developers and helping make them successful implementing and scaling IoT solution. Prior to this, he served in a number of roles at Arm, including vice president of marketing, and director of technology for IoT, and on assignment as founder and CEO of the Micro:bit Foundation. Zach was co-founder of Sensinode, acquired by Arm in 2013, where he acted as CEO and CTO. He is an active investor and advisor for tech startups, including CubiCasa (PropTech), Augumenta (AR), Petasense (Industrial IoT) and Walkia Lighting (LED lighting). Before starting Sensinode, he led wireless Internet networking research at the Centre for Wireless Communications and at the Technical Research Center of Finland. Zach has served on the Technical Advisory Board and Board of Directors at the IPSO Alliance, has contributed to numerous IoT-related standards and was awarded the Nokia Foundation Award in 2014 for his work on the Internet of Things.

Session: Building a Global Developer Community the Lean Way

Date/Time: Monday March 18 - Track 2 Room - 4:15pm

Abstract:
Companies of all sizes are recognizing the value of building strong developer communities around their product offering. Due to resource limitations, it becomes critical for developer programs to clearly define why their building developer communities and how to make their community attractive, useful and unique for developers. In this session, we will discuss Arm's IoT and Big Data strategy, approach and experience building a strong following of enthusiastic global diverse developers and how we retain and continue to deepen engagement over time with developers by taking a hands on developer evangelist approach. We will also showcase how connecting with developers and nurturing collaboration lead to improvements in the overall developer product offerings and community innovation. Learn how you can get involved with Arm's open source communities.

Bio:
Cliff Simpkins heads up Developer Audience Marketing for Microsoft Azure, helping bring the Microsoft cloud to life for developers around the world. He has been at Microsoft for the last 13 years, working in a variety of roles to help improve the lives of devs, including Developer Evangelism, Product Planning, Product Management, and Developer Marketing. His approach combines customer obsession with sound storytelling, working to land product stories with as little spin as possible. Prior to joining Microsoft, Cliff worked in governmental consulting and a couple of startups as a programmer.

Boot Camp

Date/Time: Sunday March 17 - Boot Camp Room - 9:00am

Bio:
As General Manager and Chief Developer Advocate, Willie Tejada is responsible for IBM’s Developer Ecosystems Group – comprised of Digital Experience, Partnerships, Offer Management and Strategy.
Developers are the catalyst for today’s software-enabled businesses, disruptive innovation and art of the possible. Developer Ecosystems Group is empowering developers to solve the world’s problems – smarter, faster, together – through Cognitive, Cloud and Data across enterprise, startup and academic communities.
With over 20 years in technology, Willie has led marketing, developer relations, product management and development for both startup and large enterprise organizations. This experience provides the skills needed for business transformation, scalability and disruption.
Previously, Willie most recently served as SVP & GM of Cloud Networking & Emerging Products at Akamai Technologies – the global leader in Content Delivery Network (CDN) services. Joining Akamai as part of the Netli acquisition in 2007, he led the rapid growth of Akamai’s web acceleration business, and launched their security and mobile product divisions.
Away from the office, Willie enjoys time with his wife, three daughters, two dogs and seven chickens. He is a vintage motorcycle restorer and racer, avid golfer, DJ, filmmaker and aspiring cook.

Keynote: The Trifecta of Greater Good: Developer Advocacy in Practice via Code, Content, and Community

Date/Time: Monday March 18 - Keynote room - 9:45am

Abstract:
Developer advocacy begins with creating the right digital environment and ecosystem in which individuals can learn and grow within a community designed for the greater good. In order to achieve this, organizations need to meet a certain set of developer expectations via an architecture of Code, Content, and Community. Willie addresses the ways in which these concepts can be leveraged to create a better world and explores how developers can be empowered by working smarter, faster and together.

Bio:
Amanda Whaley is Sr. Director of Developer Experience & Developer Advocacy for DevNet, Cisco's Developer program and developer community.
She spends most of her time thinking about how developers use Cisco APIs, and about how to make their job easier. She also leads a team of developer advocates who work with Cisco partners and developers in many technology areas including IoT, Collaboration, and Network Automation.
Amanda has a background in application development and engineering, and she is interested in all things that help developers build cool stuff - tools, APIs, docs, frameworks. She also a mom of two little boys, novice drummer, and you can often find her on the mountain biking trails in her hometown of Austin, TX.

Session: Start an API Experience movement - The power of community for building great APIs

Date/Time: Monday March 18 - Track 1 room - 4:15am

Abstract:
Creating consistent and delightful API experiences for developers requires developer empathy, API design skills, and focus. As the use of APIs grow, organizations building the APIs face many questions.

• How do you find the right ratio of API governance and agility?
• How can you approach API Design for a large or diverse product portfolio?
• What is the best approach for incorporating existing standards and also plan for future protocols and technology trends?
• How do we get everyone speaking "the same API language"?